Here comes Generation Z

Generation Z (those born after 1995) are already the biggest generational group in the U.S. To find out more about generation Z take a look at this article from Bloomberg

It contains a 56 slide slideshow by Sparks and Honey who are a hard-to-pin-down organization that’s part marketing agency and part think tank.

It explains the differences between Gen Z and the millennials from the way they communicate to their entrepreneurial spirit and many other things inbetween.
 

for slideshowfor spreadsheet 2

posted by Gemma Traquair

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